About Rubicon3D - 3D product animation studio
Rubicon3D is a 3D animation studio specialized in photorealistic product animations, 3D visualization and full CGI
Do you have an idea of a new product and want to present it to others? Do you want to start a project on Kickstarter and
have an attractive presentation of your prototype? Are you a company that wants to engage more customers for your product or
make a professional 3d visualization for online platforms? Or do you have only some scketches of your idea and want them to transform in a 3d realistic presentation?
Contact us and we can help you! We need only your idea and we will combine our knowledge and skills of product rendering and future-film style visual effects with High End photorealistic product 3d animation, 3d visualization and CGI commercials and we will bring your idea to life and make it unique with a perfect product animation.
Don't hesitate to write us because "no one ever made a difference by being like everyone else!"
A note from us
In the past few years, companies like Apple have launched their new products on YouTube with beautifully crafted videos that attract tens of millions of viewers and customers. Many of these videos, such as the launch trailer for the iPhone X, rely heavily on product 3D animation to show the product in a hyper-realistic, engaging way. As a visual effects studio, we saw an opportunity to solve a problem many brands face of trying to create marketing content that is a level above the competition, but struggling to find a solution, or assuming that CGI visualization is something only a company like Apple can afford.
What is Product 3D Animation
Product 3D Animation is a form of product marketing which utilizes a computer generated 3D model to render a sequence of images showing the product from various angles, often with the aim to highlight specific features, utilize exploded views of internal parts, or add interesting visual effects. Product rendering has been used for years by leaders in the tech industry, such as Apple, Samsung, LG, and countless others, and has become a standard for commercials, launch trailers, and social media content. It has, in fact, become so popular that full commercials often don’t feature the real product at all, and are entirely CGI. The process usually begins by obtaining the CAD 3D file of the product, then shading, lighting, animating & rendering the animation.
While the common misconception is that creating a 3D product animation is a very expensive process, it’s not the case anymore. Due to advances in computing power & access to high-end software, it’s become surprisingly affordable & even smaller companies & startups can often afford a beautiful rendered animation of their new invention.
The main advantages of 3D product rendering over traditional videography include
the ability to show the product from all angles without being constrained by real-world physics (a 360 spin is quite difficult to do in-camera)
complete control over lighting
ability to change shape, materials, surface details & many other parameters quickly
no need for crew, location, talent, expensive cameras, lights, an editor, and other personnel
ability to add exciting visual effects
get impossibly close to the product & show microscopic level of detail
and that’s just to name a few
Software We Use
We use the Academy Award Winning renderer Vray, which was recently used to create Thanos in Avengers: Infinity War. Rubicon3D has been using Vray for over 10 years and was recently recognized by Chaos Group (creators of Vray) as a Featured Artist on their social media channels. Autodesk 3ds Max, formerly 3D Studio and 3D Studio Max, is a professional 3D computer graphics program for making 3D animations, models, games and images. It is developed and produced by Autodesk Media and Entertainment. It has modeling capabilities and a flexible plugin architecture and must be used on the Microsoft Windows platform. It is frequently used by video game developers, many TV commercial studios, and architectural visualization studios. It is also used for movie effects and movie pre-visualization. For its modeling and animation tools, the latest version[which?] of 3ds Max also features shaders (such as ambient occlusion and subsurface scattering), dynamic simulation, particle systems, radiosity, normal map creation and rendering, global illumination, a customizable user interface, new icons, and its own scripting language.